CPP Insider: CPP's Bi-Monthly Newsletter - May 2008CPP Insider: CPP's Bi-Monthly Newsletter - March 2008

•  Danbury Health Systems Uses MBTI®
   Assessment to Develop More Effective
   Leaders

•  Using Type to Build Customer Relationships

•  Connect to Success: Join CPP’s Exclusive
    ICON Success Community

•  Cornerstones of Success - Training
   Innovations Podcast

•  Info Zone

•  New from Davies-Black® Publishing:
   Deciding Who Leads by Joseph McCool

•  2008 Conferences & Events Schedule

We hope you enjoy this issue and, as always, look forward to hearing from you at cpp_insider@cpp.com.
- Eugenia Wright, Editor

Features

Danbury Hospital Logo

Danbury Health Systems Uses MBTI® Assessment to Develop More Effective Leaders

Danbury Hospital is a non-profit medical center and teaching hospital that is a division of Danbury Health Systems, a network comprised of seven healthcare affiliates. With a staff of more than 3,700, Danbury Health Systems is the largest employer in the city of Danbury, Connecticut. Danbury is recognized as a “Workplace of Choice” and is known for retaining and attracting top talent. However, in recent times, Danbury has faced increased competition for the highly qualified healthcare workers it needs to remain a top performer.

Read how Danbury gained a competitive edge by implementing a 2-level People Management curriculum based on the MBTI® assessment to cultivate their leaders and leverage the performance of its managers.

Access the full case study


Using Type in Selling

Using Type to Build Customer Relationships

In the enlightening booklet, Using Type in Selling, Susan A. Brock details how to leverage knowledge from the MBTI® to strengthen customer relations. This book was designed with the sales professional in mind. However, the tips are practical for any individual who wants to strengthen customer relationships.

20% off

To learn these helpful tips, click here.

As a special offer, CPP Insider subscribers can receive a
20% discount on a 10-pack of Using Type in Selling
booklets. Please use promotion code: SELLING when ordering online or calling Customer Relations at 1-800-624-1765. Hurry, this exclusive offer expires May 30, 2008.

The number of executive positions is projected to increase 10% to 20% over the next five years, and 70% of organizations report they are searching externally for leaders. Talent Management, January 2008

CPP Exclusive


ICON logo

Connect to Success: Join CPP’s Exclusive ICON Success Community

On April 2, 2008, CPP unveiled a new online community designed for and dedicated to Independent Consultants (ICONs) – ambassadors and champions of our personality assessment tools. With the ICON Success Community, ICONs can find tools to build their business such as case studies, white papers, and product information sheets. They will be recognized and rewarded for getting the word out about unique CPP offerings.

Joining the community is simple and free. Point your web browser to www.cpp.com/ICONSuccess and register.

Why did CPP build this online community? We built it because our ICON customers are not only a critical part of our business, but also the ecology of assessment-based professional and personal development; ICONs are at the heart of how CPP assessments are used in the marketplace. Creating an online community dedicated to helping foster the growth and success of ICONs also allows us to speak directly with them about assessments, their practice, and the business of training and development.

To learn more about this exclusive new online community, navigate to www.CPP.com/ICONSuccess. If you have questions about the ICON Success Program, you may contact Mike Shur at mshur@cpp.com.


Cornerstones of Success - Training Innovations Podcast

Office Teamwork

While the pharmaceutical industry is rapidly changing, one constant that remains is the need to train and develop quality employees to ensure quality service. In this compelling podcast, Moderator Mike Capaldi, Associate Vice President of Sales Training & Management Development, Sanofi-Aventis, discusses the importance of innovative training and management programs in pharmaceutical environments with four industry experts from Applied Research Corporation, CPP Inc., Learn2Perform, Inc. and Critical Thinking Company, Inc.

These industry experts--including CPP senior consultant Sarita Bhakuni, Ph.D.,--candidly discuss issues ranging from developing a cohesive management team to building an efficient training and management program for employees that not only makes them stronger, but also strengthens commitment and team morale.

Download the full podcast.


Info Zone header

Photo of airplane Photo of businesspeople meeting Photo of businessman with child

Getting Out of the Retirement Rut
The Wall Street Journal Online, March 22, 2008

Retirement is viewed as an opportunity where retirees can enjoy their golden years and live care free lives, however many people find themselves lost after leaving the office. Whether it be lack of a spouse, financial pressure, or lack of proper planning, retirees find themselves feeling a sense a failure. They begin asking themselves, "Is this all there is?"

The Wall Street Journal wanted to investigate what retirees can do if they feel they are "failing retirement." CPP, Inc. was selected to participate in this investigation and featured interviews with different retirees including Darleen Maumus, who used the MBTI® and Strong Interest Inventory® instruments, to determine her real interests and personality preferences, and used this knowledge to move forward in her new life.

Read the full article

Personalized Transition
HR Magazine, March 2008

With the number of layoffs running rampant, there has been a new emphasis at many U.S. companies on outplacement services. The concept of greater “care” and accountability for workers trapped in the mire of organizational adversity may be driving some trends in the $3 billion outplacement services industry. Demand for outplacement services is growing among large and small enterprises alike and across sectors.

Leading outplacement services providers say there is more emphasis on personalized one-on-one career guidance, access to tools to develop employees’ critical skills, and special content matched to careers. There are a number of services that today’s outplacement candidates want.

Read the full article

You Can't Buy Happiness, but You Can Rent It for Awhile
Washington Post
, April 7, 2008

Marie Kerwan was a high-ranking, successful sales executive in information technology. Her job was lucrative, but lacked personal fulfillment. Since she was anxious to switch job industries and transition into a richer, rewarding career, she turned to VocationVacations. VocationVacations is an Oregon-based firm that focuses on career coaching and development and MBTI® administration and interpretation. They help clients realize their full potential by test-driving their dream jobs. Read how this company sent Kerwan on a working vacation that transformed her career.

Read the full article


Photo of businesspeople meeting Photo of businesspeople meeting

Leadership Development in 2008
Chief Learning Officer, February 2008

Since the number of executive positions is projected to increase 10% to 20% over the next five years, it's no surprise that leadership development continues to be one of the fastest-growing areas of corporate training. There has been a steady trend for building the leadership pipeline and spending top dollars on training programs that develop top talent. But what makes a leadership development program successful? Josh Bersin, principal and founder of Bersin & Associates, identified six best practices common to highly successful leadership development initiatives.

Read the full article

Mapping Talent Among Younger Workers
Talent Management, January 2008

Organizations need a steady pool of internal and external leaders when dealing with succession planning issues. Proper succession planning involves strategic and long-term “talent mapping” – integrating the skill sets and competencies needed to fill current and future leadership roles into high-potential employee development efforts and tracking individual results as these efforts go forward. Since the supply of leaders is shrinking, and the demand is growing, talent mapping is becoming increasingly important among younger workers. Effective talent mapping requires the development of three 3 key things in young employees.

Read the full article


Davies-Black header

Deciding Who Leads

New from Davies-Black® Publishing: Deciding Who Leads by Joseph Daniel McCool

With demands on leaders at an all-time high and executive tenure at a record low, executive search consultants have unprecedented power and influence over who makes it to the leadership table. To deal with this situation, employer organizations must develop a set of best practices for recruiting senior management talent and minimizing the risk inherent in leadership recruiting.

Click here to learn about these timeless best practices.



Customer Quote of the Month

The MBTI® and TKI instruments give participants wonderful insights into their personalities and behaviors which results in high performing individuals and teams and ultimately, stronger outcomes for their businesses. Charles W. Shearin, Ph.D., President Vicore, Inc.

Businesses that embraced a best-in-class training approach were 95% more likely to improve customer satisfaction, 77% more likely to improve employee performance, and 65% more likely to improve workforce turnover. Aberdeen Group, 2008

2008 Events header

MBTI® and Strong Combo Workshops
Ongoing
Gulf Coast Symposium
Houston, TX
May 13-14, 2008
The Best of OD Summit
Chicago, IL
May 13-15, 2008
Type Palooza GLAPT Mini-Conference
Naperville, IL
May 17, 2008
NACE 2008
New Orleans, LA
May 27-30, 2008
2008 IPMA-HR Central Region Training Conference
Kansas City, MO
June 1-4, 2008
ASTD 2008
San Diego, CA
June 1-4, 2008
SHRM 2008
Chicago, IL
June 22-25, 2008
NCDA 2008
Washington, DC
July 9-11, 2008
Using the MBTI® Instrument in Asia
Raffles City Convention Centre, Singapore
July 31-August 1, 2008
SHRM Missouri State HR Conference
Ozarks, MO
August 6-8, 2008
AHRMA Annual Conference
Austin, TX
August 21-22, 2008
NHRMA 70th Annual Conference and Tradeshow
Kennewick, WA
September 16-18, 2008
Kansas State SHRM Conference
Wichita, KS
September 17-19, 2008
NACADA 2008
Chicago, IL
October 1-4, 2008
HR Southwest
Fort Worth, TX
October 14-17, 2008
MBTI® Professional Development Conference *
Ottawa, ON
October 30-31, 2008
Missouri Hospital Association 86th Annual Convention & Trade Show
Osage Beach, MO
November 5-7, 2008
ICDC 2008
Los Angeles, CA
November 5-9, 2008
2008 ASTD-TCC Conference & Expo
St. Paul, MN
November 11-12, 2008
2008 ICF
Montréal, Québec Canada
November 12-15, 2008



* MBTI® Professional Development Conference: October 30-31, 2008, Ottawa, ON. Learn powerful, new strategies from today’s leading type authorities at the MBTI® Professional Development Conference. This bilingual conference is the first of its kind to be held in North America. Set the stage, and register today. Click here for more information

CPP will be in attendance at these 2008 events, and we hope to meet you there. Also, don't miss CPP's 2008 MBTI® and Strong Combo Workshop series.