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We hope you enjoy this issue and, as always, look forward to hearing from you at cpp_insider@cpp.com.
- Eugenia Wright, Editor

Danbury Hospital is a non-profit medical center and teaching hospital that is a division of Danbury Health Systems, a network comprised of seven healthcare affiliates. With a staff of more than 3,700, Danbury Health Systems is the largest employer in the city of Danbury, Connecticut. Danbury is recognized as a “Workplace of Choice” and is known for retaining and attracting top talent. However, in recent times, Danbury has faced increased competition for the highly qualified healthcare workers it needs to remain a top performer.
Read how Danbury gained a competitive edge by implementing a 2-level People Management curriculum based on the MBTI® assessment to cultivate their leaders and leverage the performance of its managers.
Access the full case study
In the enlightening booklet, Using Type in Selling, Susan A. Brock details how to leverage knowledge from the MBTI® to strengthen customer relations. This book was designed with the sales professional in mind. However, the tips are practical for any individual who wants to strengthen customer relationships.
To learn these helpful tips, click here.
As a special offer, CPP Insider subscribers can receive a 20% discount on a 10-pack of Using Type in Selling booklets. Please use promotion code: SELLING when ordering online or calling Customer Relations at 1-800-624-1765. Hurry, this exclusive offer expires May 30, 2008.


On April 2, 2008, CPP unveiled a new online community designed for and dedicated to Independent Consultants (ICONs) – ambassadors and champions of our personality assessment tools. With the ICON Success Community, ICONs can find tools to build their business such as case studies, white papers, and product information sheets. They will be recognized and rewarded for getting the word out about unique CPP offerings.
Joining the community is simple and free. Point your web browser to www.cpp.com/ICONSuccess and register.
Why did CPP build this online community? We built it because our ICON customers are not only a critical part of our business, but also the ecology of assessment-based professional and personal development; ICONs are at the heart of how CPP assessments are used in the marketplace. Creating an online community dedicated to helping foster the growth and success of ICONs also allows us to speak directly with them about assessments, their practice, and the business of training and development.
To learn more about this exclusive new online community, navigate to www.CPP.com/ICONSuccess. If you have questions about the ICON Success Program, you may contact Mike Shur at mshur@cpp.com.
While the pharmaceutical industry is rapidly changing, one constant that remains is the need to train and develop quality employees to ensure quality service. In this compelling podcast, Moderator Mike Capaldi, Associate Vice President of Sales Training & Management Development, Sanofi-Aventis, discusses the importance of innovative training and management programs in pharmaceutical environments with four industry experts from Applied Research Corporation, CPP Inc., Learn2Perform, Inc. and Critical Thinking Company, Inc.
These industry experts--including CPP senior consultant Sarita Bhakuni, Ph.D.,--candidly discuss issues ranging from developing a cohesive management team to building an efficient training and management program for employees that not only makes them stronger, but also strengthens commitment and team morale.
Download the full podcast.

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Getting Out of the Retirement Rut
The Wall Street Journal Online, March 22, 2008
Retirement is viewed as an opportunity where retirees can enjoy their golden years and live care free lives, however many people find themselves lost after leaving the office. Whether it be lack of a spouse, financial pressure, or lack of proper planning, retirees find themselves feeling a sense a failure. They begin asking themselves, "Is this all there is?"
The Wall Street Journal wanted to investigate what retirees can do if they feel they are "failing retirement." CPP, Inc. was selected to participate in this investigation and featured interviews with different retirees including Darleen Maumus, who used the MBTI® and Strong Interest Inventory® instruments, to determine her real interests and personality preferences, and used this knowledge to move forward in her new life.
Read the full article |
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Personalized Transition HR Magazine, March 2008
With the number of layoffs running rampant, there has been a new emphasis at many U.S. companies on outplacement services. The concept of greater “care” and accountability for workers trapped in the mire of organizational adversity may be driving some trends in the $3 billion outplacement services industry. Demand for outplacement services is growing among large and small enterprises alike and across sectors.
Leading outplacement services providers say there is more emphasis on personalized one-on-one career guidance, access to tools to develop employees’ critical skills, and special content matched to careers. There are a number of services that today’s outplacement candidates want.
Read the full article |
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You Can't Buy Happiness, but You Can Rent It for Awhile
Washington Post, April 7, 2008
Marie Kerwan was a high-ranking, successful sales executive in information technology. Her job was lucrative, but lacked personal fulfillment. Since she was anxious to switch job industries and transition into a richer, rewarding career, she turned to VocationVacations. VocationVacations is an Oregon-based firm that focuses on career coaching and development and MBTI® administration and interpretation. They help clients realize their full potential by test-driving their dream jobs. Read how this company sent Kerwan on a working vacation that transformed her career.
Read the full article |
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Leadership Development in 2008
Chief Learning Officer, February 2008
Since the number of executive positions is projected to increase 10% to 20% over the next five years, it's no surprise that leadership development continues to be one of the fastest-growing areas of corporate training. There has been a steady trend for building the leadership pipeline and spending top dollars on training programs that develop top talent. But what makes a leadership development program successful? Josh Bersin, principal and founder of Bersin & Associates, identified six best practices common to highly successful leadership development initiatives.
Read the full article |
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Mapping Talent Among Younger Workers
Talent Management, January 2008
Organizations need a steady pool of internal and external leaders when dealing with succession planning issues. Proper succession planning involves strategic and long-term “talent mapping” – integrating the skill sets and competencies needed to fill current and future leadership roles into high-potential employee development efforts and tracking individual results as these efforts go forward. Since the supply of leaders is shrinking, and the demand is growing, talent mapping is becoming increasingly important among younger workers. Effective talent mapping requires the development of three 3 key things in young employees.
Read the full article |

With demands on leaders at an all-time high and executive tenure at a record low, executive search consultants have unprecedented power and influence over who makes it to the leadership table. To deal with this situation, employer organizations must develop a set of best practices for recruiting senior management talent and minimizing the risk inherent in leadership recruiting.
Click here to learn about these timeless best practices.




MBTI® and Strong Combo Workshops
Ongoing |
Gulf Coast Symposium
Houston, TX
May 13-14, 2008 |
The Best of OD Summit
Chicago, IL
May 13-15, 2008 |
Type Palooza GLAPT Mini-Conference
Naperville, IL
May 17, 2008 |
NACE 2008
New Orleans, LA
May 27-30, 2008 |
2008 IPMA-HR Central Region Training Conference
Kansas City, MO
June 1-4, 2008 |
ASTD 2008
San Diego, CA
June 1-4, 2008 |
SHRM 2008
Chicago, IL
June 22-25, 2008 |
NCDA 2008
Washington, DC
July 9-11, 2008 |
Using the MBTI® Instrument in Asia
Raffles City Convention Centre, Singapore
July 31-August 1, 2008 |
SHRM Missouri State HR Conference
Ozarks, MO
August 6-8, 2008 |
AHRMA Annual Conference
Austin, TX
August 21-22, 2008 |
NHRMA 70th Annual Conference and Tradeshow
Kennewick, WA
September 16-18, 2008 |
Kansas State SHRM Conference
Wichita, KS
September 17-19, 2008 |
NACADA 2008
Chicago, IL
October 1-4, 2008 |
HR Southwest
Fort Worth, TX
October 14-17, 2008 |
MBTI® Professional Development Conference *
Ottawa, ON
October 30-31, 2008 |
Missouri Hospital Association 86th Annual Convention & Trade Show
Osage Beach, MO
November 5-7, 2008 |
ICDC 2008
Los Angeles, CA
November 5-9, 2008 |
2008 ASTD-TCC Conference & Expo
St. Paul, MN
November 11-12, 2008 |
2008 ICF
Montréal, Québec Canada
November 12-15, 2008 |
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* MBTI® Professional Development Conference: October 30-31, 2008, Ottawa, ON. Learn powerful, new strategies from today’s leading type authorities at the MBTI® Professional Development Conference. This bilingual conference is the first of its kind to be held in North America. Set the stage, and register today. Click here for more information
CPP will be in attendance at these 2008 events, and we hope to meet you there. Also, don't miss CPP's 2008 MBTI® and Strong Combo Workshop series. |