MOUNTAIN VIEW, Calif., March 28, 2007 – CPP, Inc. (www.cpp.com), an industry leader in research, training, and organizational development tools including the Myers-Briggs Type Indicator® (MBTI®) instrument, announced that its co-president Jeff Hayes will be a guest speaker for the American Management Association (AMA) Webcast “Who Are You? Assessment Instruments and What They Can Tell You”. Hayes will share insights from his 20 years in the organizational development industry and discuss the increasing popularity of assessments such as the Myers-Briggs® instrument for building leadership competencies, increasing employee engagement and retention, enhancing team productivity, and improving the bottom line. 

“By understanding your personality type preferences, you’ll gain powerful insight into more effective and persuasive communication techniques, better decision making, and improved conflict management skills,” said Hayes. “For organizations, assessments provide objective insight into the workforce that can lead to more productive teams, superior succession planning, and better career decisions based on interests.”

Designed for training directors, HR practitioners, managers, OD consultants, coaches, sales directors, and other workforce development professionals, the Webcast will air on Wednesday, April 4, 2007, at 9:00 a.m. (Pacific).

The Webcast will also feature guest speaker Robert Weigand, director of management training and development at St. Luke’s Hospital & Health Network in Bethlehem, Pennsylvania. Weigand has published several articles with his colleague Dick Wagner, and together they authored Measuring Results of MBTI® Type Training: ROI in Action, published by CPP, Inc. Weigand is also an adjunct college professor and teaches organizational, abnormal, developmental, and introductory psychology.

Who: Jeff Hayes, co-president of CPP, Inc

What: April 4th Webcast: “Who Are You? Assessment Instruments and What They Can Tell You”

Where: American Management Association Webcast

When: Wednesday, April 4, 2007, at 9:00-10:00 a.m. Pacific

How: Register for the webcast by calling 877-566-9441 or online by going to  http://www.amanet.org/events/who-are-you/

Cost: Complimentary

Meeting Number: 17136-00001

About CPP, Inc.

Since its founding in 1956, CPP, Inc., has been a leading publisher and provider of innovative products and services for individual and organizational development. CPP has been supplying reliable training solutions to businesses of all sizes, including the Fortune 500, for more than 50 years. The company’s hundreds of unique offerings have been used by millions of individuals in more than 100 countries, in more than 20 languages, to help people and organizations grow and develop by improving performance and increasing understanding. Among CPP’s world-renowned brands and services are CPP Professional Services; the Myers-Briggs Type Indicator® (MBTI®), Strong Interest Inventory®, Thomas-Kilmann Conflict Mode Instrument (TKI), FIRO-B®, CPI 260™, and California Psychological Inventory™ (CPI™) assessments; and Davies-Black® Publishing.

For more information about CPP, Inc., and CPP Professional Services, please visit www.cpp.com.