Articles E-SAM Corner Education Roundtable New from CPP 2007 Events

We are excited to introduce you to our new quarterly newsletter CPP Career Insider. CPP Career Insider focuses exclusively on the needs of career and guidance counselors and academic advisors. Expect articles, case studies, workshop and event announcements, and other relevant material to help you in your daily practice. CPP Career Insider is a work in progress, and we are aiming to make each issue better than the last. First and foremost, this is your newsletter, and we want to ensure we are featuring topics you care about. If you have feedback or story ideas you'd like to share, please contact us at cpp_career_insider@cpp.com.

— Your CPP Education Team

Selecting Career Asessments

Selecting career assessments can be a balancing act between cost, administration qualifications, tool reliability and validity, and the needs of your students and employers. The CPP Education Team is pleased to offer a new article Selecting Career Assessments by Judith Grutter, M.S., NCC, MCC., to help you through some of the critical criteria for selecting career assessments. In addition, the article serves as a useful quick reference when it comes to the basics of test selection. Download the article >>

Allow us to formally introduce ourselves. We're Tilmin Hudson and Jim Larkin, your Education Signature Account Managers, also known as "E-SAMs". You may have communicated with us by phone or e-mail, or visited us at conferences and workshops. We are resident education experts here specifically to serve the needs of career and guidance counselors, and academic advisors. We are pleased to introduce this regular feature of CPP Career Insider — the E-SAM Corner. We welcome your questions and comments.

Last year we introduced our "Bad Careers, Not Here" poster to assist in your marketing efforts to students. Nearly 50 campus career centers nationwide have requested more than 240 posters. We solicited those career centers for photos of the poster displayed on their campus. Each respondent was entered in a drawing for lunch courtesy of CPP, Inc. Congratulations go out to our lucky winner — St. Mary's College in California. To see their winning photo, please click here.

Recently our colleague shared a letter she received from the Vice Provost of Undergrad Programs at the University of Southern California, where her son is a sophomore. It read, "although many sophomores have identified an academic path that captures their interest and attention, it is not unusual for them to question the choice of a major, or to remain undecided about academic goals." The letter is accompanied by a glossy, color "flyer" outlining the many resources available to USC undergrads, including the Career Planning and Placement Center. The letter closes with "I hope that knowing more about [these resources] can help make your son or daughter's sophomore year an exciting and rewarding one." Parents are a highly motivating source of input and encouragement to their children. If you aren't already doing so, consider promoting your services directly to students' parents. They may prove to be a great advertising source. If you have a tip for marketing your career center, write us at cpp_career_insider@cpp.com.

— Jim Larkin & Tilmin Hudson, Education Signature Account Managers

Focus of the Month — Career Development Success Stories

You make a difference in your students' life daily in your career development practice. Please share your most interesting career development success story with us. We will feature excerpts from some of your stories in our next newsletter. We are looking forward to hearing your successes. Click here to share your story >>

New 2007 Education Catalog Now Available

CPP's Spring 2007 Counseling & Guidance catalog is now available. The catalog offers a full range of products and tools to help you guide your students' career development. Click here to request your complimentary copy of the CPP Counseling & Guidance catalog.

2007 Career Development Using the Myers-Briggs^® Assessment Workshops

• Community College of Allegheny County, Pittsburgh, PA – May 25, 2007
• New York University, New York, NY – June 1, 2007
• Eastern Kentucky University, Richmond, KY – June 6, 2007
• Johns Hopkins, Baltimore, MD – June 19, 2007
• University of North Carolina–Chapel Hill, Chapel Hill, NC – June 26, 2007
• University of Washington, Seattle, WA – July 5, 2007

2007 Newly Revised Strong Interest Inventory^® Assessment Workshops

• University of North Carolina–Chapel Hill, Chapel Hill, NC – June 27, 2007

2007 Conferences

• NACE 2007 – May 29-June 1, 2007
• ASTD 2007 – June 3-6, 2007
• SHRM 2007 – June 24-27, 2007
• NCDA 2007 – July 6-8, 2007
• APT 2007 – July 11-15, 2007
• APA 2007 – August 17-20, 2007

Let us know if you're going to be at any of these shows — we'd love to meet you there. And if you have recommendations for other shows we should attend, we welcome your suggestions. Email us at cpp_career_insider@cpp.com