Leverage Personality in Social Learning


Rich Thompson and Nancy Schaubhut from CPP’s research team recently authored, “Leverage Personality in Social Learning,” for Chief Learning Officer about how organizations can make social learning more effective by understanding personality type concepts, such as those based on the MBTI® assessment. Read below for an excerpt.

“Social media offers tremendous value as an engaging, dynamic and interactive training platform…Some issues may impact organizations’ ability to integrate the medium into training and development, however, such as employees’ varying learning styles and willingness to engage. Both, for instance, are affected by personality type, as presented by the Myers-Briggs Type Indicator® (MBTI®) instrument…

Extraversion/introversion…Social media features such as a fast-paced instant message meeting room may not be ideal…A more asynchronous message board would likely appeal to them and allow those with a preference for extraversion to share their thoughts…

Sensing/intuition…those preferring sensing…may benefit from social media that provides ready access to video content they can apply immediately and allows them to shape the process with advice from experts. For learners preferring intuition…social media enabling brainstorming of new ideas with thought leaders may boost engagement.

Thinking/feeling…individuals with a preference for thinking…social media enabling them to comment, question and debate in discussion groups may be particularly useful. Learners preferring feeling…may benefit from social media that facilitates connection to others with similar values and provides positive chat experiences.

Judging/perceiving…Learners preferring judging…may benefit from social media features enabling them to accurately share and structure their program’s calendar and guidelines. Learners preferring perceiving…may be engaged by social media that enables free, real-time exchange of ideas and access to information from a wide range of sources.

CPP Inc., publisher of the Myers-Briggs assessment, conducted research…While a majority of all types (65 percent) reported using Facebook, those with preferences for extraversion (versus introversion) and intuition (versus sensing) were about 10 percent more engaged in Facebook activities…On LinkedIn, which had lower overall usage than Facebook (33 percent), the difference in activity between extraversion and introversion was fairly pronounced, 40 percent versus 28 percent, respectively…On Twitter, where use was reported at an overall lower rate (11 percent) than LinkedIn or Facebook, the highest reported use by a single type was 12 percent (three types reported only 2 percent use).”

Read “Leverage Personality in Social Learning.”

Read CPP research’s Myers-Briggs® Type and Social Media Report and view the infographic.