Hallmark Cards, Inc.

Adapting its Culture to the 21st Century by Using Myers-Briggs® Personality Type

The MBTI® tool helps Hallmark give managers greater self-understanding and insight into how their actions and communications are perceived by others with amazing results.

Read the case study >

Southwest Airlines

Creating a Corporate Culture That Soars

Learn how Southwest uses the Myers-Briggs Type Indicator® assessment for self-discovery, as well as for helping supervisors understand differences with their co-workers.

Read the case study >

St. Luke's Hospital and Health Network

Developing Insightful Leaders and Boosting Workforce Vitality

The CPI™ 434 and Myers-Briggs Type Indicator® instruments tie areas of potential growth to psychometrically validate characteristics and preferences.

Read the case study >

U.S. Air Force

Agency Takes the Leadership Challenge with the MBTI®, FIRO-B® and TKI Assessments

Learn how this U.S. Air Force program uses CPP assessments to generate self-awareness and build organization-wide leadership ability.

Read the case study >

Molson Coors Brewing Company

Brewing Brilliance with the MBTI® tool

The Molson Coors Brewing Company is the world’s fifthlargest brewer, but it’s aiming higher—and it’s tapping the power of personality type to get there using the MBTI® tool..

Read the case study >

TitleFeatured ProductsSolution

AIM Investment Services

Leadership and Team Development Solution Improves Hurricane Preparedness: A Case Study of AIM Investment Services

CPI 260®/FIRO-B®/Myers-Briggs Type Indicator® Step II/SkillsOne.com.

Leadership and Coaching/Team Building

Air Force

Air Force Acquisition uses three key CPP assessments to build organization-wide leadership ability

Myers-Briggs Type Indicator®/FIRO-B®/Thomas-Kilmann Conflict Mode Instrument

Leadership Development/Team Building

Alberta

Alberta Energy and Alberta Environment create a joint mentorship program to work more collaboratively.

Myers-Briggs Type Indicator®

Leadership Developmen/Team Building/Coaching

ATB Financial

Career development for ATB employees starts with self-awareness and helps them grow within the company.

Myers-Briggs Type Indicator®

Career Development

ATK Aerospace Systems

The Strong Interest Inventory® Assessment Offers Rocket Fuel to Careers of Emerging Talent

Strong Interest Inventory®

Career Exploration

Baptist Health Care

Where Staff Retention Drives Patient Satisfaction

Myers-Briggs Type Indicator®

Retention

Call Center

Call Centers Can Increase Customer Satisfaction Through Effective Conflict Management: New Study Finds That Call Reps' Preferred Conflict-Handling Styles Affect Customer Satisfaction

Thomas-Kilmann Conflict Mode Instrument

Conflict Management

Cambridge Fire Department

MBTI® Instrument Used to Address Cultural Shift Challenges at the Cambridge Fire Department

Myers-Briggs Type Indicator®

Leadership Development

Canadian Police

Getting a Grip on the Grip – The MBTI® tool facilitates training.

Myers-Briggs Type Indicator®

Stress Management/Team Building

Colorado College

At One Liberal Arts College Career Center, The MBTI® Step II™ and Strong Instruments Help Guide Students' Choices

Myers-Briggs Type Indicator® Step II/Strong Interest Inventory®

Leadership and Coaching

Danbury Health Systems

Danbury Health Systems Uses MBTI® Assessment to Develop More Effective Leaders

Myers-Briggs Type Indicator®

Retention/Leadership and Coaching

Delta Associates

Assessments Are an Essential Part of The Delta Associates' Executive Coaching and Consulting

Myers-Briggs Type Indicator®/FIRO-B®/CPI 260®

Leadership and Coaching

Earl’s Restaurant

Restaurant stays ahead of the competition by developing its people and enhances leadership development.

Thomas-Kilmann Conflict Mode Instrument

Conflict Management/Leadership and Coaching/Career Development

Ernst & Young

International Accounting Firm Strengthens New Leadership Using MBTI® Instrument: A Case Study of Ernst & Young

Myers-Briggs Type Indicator®

Leadership and Coaching

Finlandia University

Guiding Students to a Fulfilling Life of Service

Strong Interest Inventory®

Career Exploration

Flextronics

Flextronics helps shift employee views from despair to hope and optimism during outplacement counseling.

Myers-Briggs Type Indicator®

Career Development

Gramarg

Remote teams figure how to work more cohesively to restore production and productivity.

Myers-Briggs Type Indicator®/Parker Team Development Survey

Team Building

Hallmark Cards

Using Myers-Briggs® Personality Type to Create a Culture Adapted to the 21st Century

Myers-Briggs Type Indicator®

Leadership Development/Team Building

Health New England

Health New England Finds Its Competitive Edge Through Self-Awareness

Myers-Briggs Type Indicator®

Leadership Development/Retention/Team Building/Stress Management

Interior Health Authority of BC

Interior Health Authority of BC Improves Communication and Team Building with the MBTI® Instrument: A Case Study of the Interior Health Authority of BC

Myers-Briggs Type Indicator®

Team Building

JetBlue

JetBlue Bridges Leadership Gap with Comprehensive Development Program for Crewleaders: MBTI® Instrument Used as a Program Foundation

Myers-Briggs Type Indicator®

Leadership and Coaching

Kaiser Permanente

Kaiser Permanente Uses Myers-Briggs® Assessment to Enhance a Broad Range of Training: A Case Study of Kaiser Permanente

Myers-Briggs Type Indicator®

Retention/Team Building

Manchester High School

Using the Myers-Briggs Type Indicator® Instrument to Connect Classroom Learning to Life Skills

Myers-Briggs Type Indicator®

Life Skills/Career Exploration

Marriott

Marriott Leads the Way to Customer Satisfaction: A Case Study of Marriott

Myers-Briggs Type Indicator®

Leadership and Coaching

Megatrain

Executive coach uses the MBTI® tool to improve self-awareness and trust with clients.

Myers-Briggs Type Indicator®

Coaching/Career Development

Molson

Molson Coors Brewing Company is brewing brilliance and improving team performance.

Myers-Briggs Type Indicator®

Team Building/Leadership Development

Mount Mary College

Using Myers-Briggs® Personality Type to Set Students on the Path to a Successful, Fulfilling Life

Myers-Briggs Type Indicator®

Career Exploration

National Australia Bank

National Australia Bank Builds Trust in Teams and Leaders with the MBTI® Assessment

Myers-Briggs Type Indicator®

Leadership Development/Team Building

NAIT

Serve, Set, Type! NAIT builds self-awareness, camaraderie, and respect between players.

Myers-Briggs Type Indicator®

Team Building

Nokia

Nokia Finds New Ways to Deliver Assessment-Based Coaching and Career Development:A Case Study of Nokia

Strong Interest Inventory®/FIRO-B®/Thomas- Kilmann Conflict Mode Instrument/Myers-Briggs Type Indicator® Step I and Step II

Career Exploration/Leadership and Coaching

NovaStar Financial

Building a World-Class Learning Organization at NovaStar Financial: The Business of People at their Best

Myers-Briggs Type Indicator®

Leadership and Coaching/Retention/Team Building/Conflict Management

Pixio Software

A Case Study of a Start-Up

Myers-Briggs Type Indicator®

Leadership and Coaching/Team Building

Psychological Associates

For Industry Leader Psychological Associates, CPI™ 434 is the Gold Standard: Behavioral Scientists Who Specialize in Business Performance Administer Thousands of Personality Assessments Each Year

CPI 434

Selection/Leadership and Coaching

Riverside County

Using the Strong Interest Inventory® Assessment to Retain a Motivated, Competent Workforce

Strong Interest Inventory®

Retention

Saint Francis Care

Using the Myers-Briggs® Instrument to Cultivate a Culture of Respect

Myers-Briggs Type Indicator®

Leadership Development, Communication, Conflict Management

San Diego Unified School District

San Diego High School Students Plan for Their Future with the MBTI® Assessment

Myers-Briggs Type Indicator®

Leadership and Coaching

San Francisco Child Abuse Prevention Center

CPP Provides Leadership Development Program for the San Francisco Child Abuse Prevention Center’s New Management Team

Myers-Briggs Type Indicator®, Thomas-Kilmann Conflict Mode Instrument, FIRO-B®, CPI 260®

Leadership Development, Team Building, Conflict Management

SaskPower

SaskPower Uses Strong Interest Inventory® Tool to Achieve 83% Employee Redeployment

Strong Interest Inventory®

Career Management

Shaffer Title

Shaffer Title Uses Myers-Briggs® Assessment to Develop Common Corporate Language, Jump-Starting Growth: A Case Study of Shaffer Title and Escrow, Inc.

Myers-Briggs Type Indicator®/Step II

Team Building

Shell

Shell Enhances Team Performance and Cross-Cultural Understanding Using the Myers-Briggs Type Indicator® Instrument

Myers-Briggs Type Indicator®

Conflict Management/Team Building

Sony Corporation

Developing a Common Language for Self-Awareness: Using the Myers-Briggs® Assessment at Sony Corporation

Myers-Briggs Type Indicator®

Team Building

Southwest Airlines

Southwest Airlines and the MBTI® Assessment Creating a Corporate Culture That Soars: A Case Study of Southwest Airlines

Myers-Briggs Type Indicator®

Leadership and Coaching/Team Building

St. Luke's Hospital and Health Network

Using CPP Assessments to Develop Insightful Leaders and Boost Workforce Vitality

CPI™434, Myers-Briggs Type Indicator®

Leadership Development

St. Luke's Hospital and Health Network

St. Luke's Hospital and Health Network Achieves Dramatic Reduction in Management Turnover: Two-Year Long Application of CPI™ Instrument Results in ROI Exceeding 3,000 Percent

CPI 434

Selection/Retention

St. Luke's Hospital and Health Network

Bolstering Staff Soft Skills Helps Hospital Face Major Challenges: A Case Study of St. Luke's Hospital & Health Network

Myers-Briggs Type Indicator®

Leadership and Coaching/Team Building

Texas Instruments

SkillsOne® Technology Enables Texas Instruments to Get More Out of Assessments

Myers-Briggs Type Indicator®/SkillsOne.com

Leadership and Coaching

The Southport School

The Southport School helps students better understand themselves and others with the Myers-Briggs® Instrument

Myers-Briggs Type Indicator®

Team building/Leadership Development/Retention

Transportation Company

CPI™ Assessments Enable Transportation Company to Identify Sales Hires with High Potential: Two Profiles for Two Types of Positions Help Predict Productivity and Job Satisfaction

CPI 434 and CPI 260®

Selection/Retention

UCSF

Advancing Leadership Skills to Build a Safer Health System: A Case Study of the UCSF Center for the Health Professions

Myers-Briggs Type Indicator®/FIRO-B®

Conflict Management/Leadership and Coaching/Team Building

U.S. Military

Transforming Data into Knowledge: Identifying Military Leaders, Building Competencies with CPP's CPI 260® Assessment and Research Services

CPI 260™ Assessment/Research Services

Selection/Leadership and Coaching/Team Building

Versacold

VersaCold turns insight into inspiration in its year-long global leadership program.

Myers-Briggs Type Indicator®

Global Leadership Development/Team Building/Retention

W Network

Reality TV show helps participants become more self-aware to help house renovations run smoothly among couples and families.

Myers-Briggs Type Indicator®

Self-awareness, Decision-making

Westfund

Westfund Uses the MBTI® Instrument to Align Strategy & Culture: A Case Study of Westfund Health Insurance, Australia

Myers-Briggs Type Indicator®

Retention/Team Building

Customer Quotes

“The MBTI® tool truly aligns with our company culture. We invest into our managers’ self-discovery and the only way to do this correctly is to use an assessment that is reliable and cost-efficient.”

Duke Nelson
HR Leader
Computer Electronics Manufacturer

“Respect is imperative within the Hilton organization. Using the MBTI® assessment has given the opportunity to start creating relationships within our management teams and showing how to communication effectively.”

Javier Araya
Learning & Development Manager
Hilton Grand Vacations

"Southwest Airlines uses SkillsOne® and the MBTI® Complete assessment for Employee development. SkillsOne® makes it easy to access my account and our client's files. I'm very pleased with the service that SkillsOne has provided."

Scott T. Powell
Manager of Training, Airport Performance
Improvement
Southwest Airlines

"SkillsOne has allowed me to easily leverage the power of the MBTI instrument. It is an integral tool that I use all the time. The simplicity of SkillsOne and the professional level of output I get from it jumpstarted my ability to dramatically increase my coaching effectiveness and efficiency."

Brad Dolbec
Capital One

"The MBTI® Certification Program is a well-structured workshop which reviews the theoretical concepts of the MBTI instrument while providing opportunities for hands-on practice and role-play. It provides participants with all of the tools necessary to successfully conduct MBTI interpretations while making sure that they enjoy learning and practicing. The daily exams help you review and learn the material well. For me personally, it was a wonderful week of self discovery."

Arturo Pagan
HR Specialist
UN Population Fund

"Our students are amazed at the accuracy of the results of the Strong. They find the thoroughness of the report and the ability to research their options using O*NET™ exciting. As an advisor, I find it to be a very powerful tool in guiding my students toward a major and future career."

Kathy Eskew
TRiO SSS Program Director
The University of Tennessee at Martin

See more customer quotes