Provide career direction


Strong Interest Inventory® certification enables you to provide your clients, students or employees with dynamic career direction and insight into options that align with their interests and abilities. For a school counselor, certification provides tools to help students choose a major and explore career options. For a career coach, certification delivers an additional tool for helping clients with professional development, employee engagement, and reintegration into the workplace. In addition, it can empower professionals to help students looking for enriching extracurricular activities and adults seeking to broaden their interests. 

Why become Strong certified?


The Strong Certification Program will enable you to:

  • Empower individuals to identify careers, jobs, and activities that closely align with their interests. 
  • Offer different perspectives on career direction, from general areas of interest to specific occupations.
  • Provide robust and reliable data about a person’s interests and work preferences.
  • Help organizations retain employees by uncovering work areas in which their people are more likely to thrive.

Who should attend Strong certification training?

  • Guidance counselors
  • Career counselors
  • Academic advisors
  • Middle and high school teachers and counselors
  • University faculty already familiar with basic career guidance practices
  • Career coaches
  • HR managers and consultants

What will you learn?

  • Holland’s theory of personalities and work environments (RIASEC) 
  • Techniques for interpreting the Strong assessment’s scales and applying its insights
  • Validity and reliability information
  • Instructions for administering the assessment and using Strong reports and support materials for career exploration and development
  • Testing and measurement concepts
  • Ethical considerations 
  • Ways to provide feedback and response to client questions

Three ways to become Strong certified

Hold an on-site training program
If there are 10 or more people at your organization wishing to become certified, we can run Strong certification training on site.
Join a public program
Strong certification is delivered in various locations in the U.S. by our training partner GS Consultants.
Participate in distance learning
Complete an online learning program delivered by our training partner GS Consultants.


Not based in the U.S.? Find out how to get Strong certified in your region.