Website Guidelines for Customers

Last updated August 2014

CPP’s Legal Department has created this set of guidelines to balance the needs of customers like you with CPP’s legal obligation to protect its intellectual property. This document focuses on issues most relevant to customers with an established web-presence, or who are setting up a website or designing a web-based business.

We encourage you to contact us at legal@cpp.com if you have questions or would like more information about any of the topics outlined in this document.


1. Ethical Use of Restricted Instruments—Consultation Requirement
2. Domain Names
3. Sample Reports
4. Logos
5. Trademarks
6. Copyrighted Material: Catalog Copy, White Papers, Videos, etc.
7. CPP’s Right to Review Websites


1. Ethical Use of Restricted Instruments—Consultation Requirement

CPP’s restricted assessment tools support professional services such as career counseling, coaching, and team-building.

Consultants must provide interactive, contemporaneous, professional consultation in every case when transmitting results from restricted instruments such as the MBTI®, CPI 260®, FIRO-B®, and Strong Interest Inventory®assessment tools.

Restricted reports should be transmitted during or after the consultation session. If a report must be provided in advance, CPP recommends that practitioners schedule the required feedback session before transmitting any reports from restricted instruments.

Please clearly state on your website that consultation is required and is always provided with results from restricted assessment tools.

For more information about ethical use and the consultation requirement, please review your certification training materials or consult the Manual or User’s Guide for the instrument(s) you use.

2. Domain Names

Please do not register domain names which include any of CPP’s trademarks. Such use constitutes trademark infringement.

If you have already registered such a domain name, please contact CPP’s Legal Department for information about transferring the domain name to CPP.

3. Sample Reports

Rather than posting sample reports on your website, we encourage you to link to the sample reports on CPP’s website. This ensures you have the most up-to-date information and prevents copyright infringement.

4. Logos

Please do not include CPP’s product logos on your website.

Permission to use CPP’s Certified Logos is available to customers who have successfully completed certification courses. Visit our Certified Logos ePermissions page for more information.

No logo agreements are required to use CPP’s customizable marketing materials, which are available at the CPP Blog Central website.

5. Trademarks

Please apply CPP’s Trademark Guidelines to your website and other materials. In particular, we ask that you:

Apply the appropriate trademark symbols (®or).
Use trademarked names as adjectives to modify a noun.
Include the appropriate trademark acknowledgement(s).

 

6. Copyrighted Material: Catalog Copy, White Papers, Videos, etc.

CPP’s catalog copy and product images, data sheets, white papers, research reports, case studies, videos, and webinars are copyrighted. Please do not post this material on your website without written permission from CPP.

If you would like to share these resources with visitors to your website, we encourage you to link to the material at CPP.com or on CPP’s YouTube channel. For permission to reproduce or directly post the material, contact CPP’s Permissions Department.

 

7. CPP’s Right to Review Websites

CPP may occasionally review customers’ websites to ensure adherence to CPP’s policies. Although our first step is generally to educate and work with customers to correct any issues we discover, CPP reserves the right to cancel or suspend the accounts of customers with recurring or especially serious issues.


Download Website Guidelines (quick reference)