Over the years, organizational culture has been interpreted and reinvented in countless ways, but one truth has remained constant—having a strong culture is vital in today’s business world. Why? Culture drives everything: employee engagement, retention, company branding, financial performance, and more.
Robert Richman, author of The Culture Blueprint and former manager and culture strategist for Zappos.com, is a leading expert on culture, customer service, innovation and leadership.
In his keynote address, Robert will present on the importance of organizational culture and how culture drives everything, the dysfunction that results when culture is not a top concern, how to make culture a priority by mastering “buy-in” and the beta blueprint, and the art of culture hacking. Robert will leave you with high leverage tools that can be used immediately to create long-term change and organizational achievement.
The 2016 MBTI® Users Conference will provide information, resources, and inspiration. At this event, you will learn:
Strategies for applying the MBTI framework to organizational culture
Why self-awareness is such a critical ingredient of a strong culture
How organizational leaders have successfully used the MBTI assessment to make a positive impact on culture
How the MBTI assessment can address organizational, team, and individual issues
Methods for solving even the toughest people development issues
Invest in your career as an MBTI® professional.
- Culture Drives Employment Brand: Source: Liz Pellet, Fellow, Johns Hopkins University
Taking place in San Francisco’s vibrant Union Square, this intimate, limited-seating event offers a wide range of options for enhancing your MBTI expertise:
Multiple keynote presentations
Dynamic, interactive breakout sessions
Networking with peers and leaders
And much more!
Robert Richman is the author of The Culture Blueprint and the former culture strategist for Zappos.com, where he cofounded Zappos Insights, an innovative educational program based on the company’s wildly successful corporate culture. During his time at Zappos, he took Insights from just an idea to a multimillion-dollar business line. Richman has also consulted for leading companies including Google, Toyota, Eli Lilly, Whole Foods, Intuit, and many others.